Need some inspiration to come up with your next Facebook ads?
To help you out, we have created a list of 20 cool advertisements. The examples include the latest trends in FB marketing (like UGC) and some all-time favorites (funny clips and catchy slogans). For an extra boost, you might want to check out our creativity challenges as well.

Involve People Into Your Facebook Ads

Add authenticity with UGC (User-Generated Content)

One of the most effective ways to increase customer loyalty is to show testimonials from existing users. According to BrightLocal, 91% of online users between 18 and 34 trust a review as much as a personal recommendation.

Billie, a razor brand

Emotional triggers

Satisfied users are not always ready to share reviews of your product. Especially if it deals with subtle topics like medical cosmetology or psychological assistance, for example.

In this case, for your videos, you can use images of people who are smiling or looking peaceful. The viewer will subconsciously associate your product with positive emotions.

Curology, personalized skincare

Lemonaid, an online doctor’s office

eBay, an online marketplace

Demonstrate the Benefits Visually

Play on contrasts

Come up with a ‘before and after’ or a light and shadow ad concept. Such tricks will highlight your product’s advantages. That’s how the GalaxyCove projector is promoted. The new Samsung smartphone features a night-mode camera and that’s a great excuse to ‘turn the lights off’.

Show the product in action

Visually explain why your product or service deserves the customer’s attention. For example, Adidas showed the flexibility of its new shoes, while Nike asked the model to dance on camera.

Learn more:

1. How To Make Your Video Ads More Engaging: 6 Tips & Examples
2. Facebook Video Ads – the Ultimate To-Do List
3. How To Create Converting Video at Home

Demonstrate the Benefits in Words

Use the power of words

We are not always able to demonstrate the benefits of a product visually. In such a case, you can use captions, a slogan, and simple visuals. By the way, 3PlayMedia discovered that captioned videos, on average, have 7% more views.

Misfits Market, grocery items rescuers

Hungryroot, an online grocery store

Roman, a digital health clinic for men

Hims, a telemedicine company

MeUndies, an underwear and loungewear company

Cove, beach-inspired homeware and accessories

Tell a story with your Facebook ads

If you don’t want to be limited to a short video, then you can add story elements. Tell about the benefits of your product through characters and inanimate objects. Such messages that are delivered as stories are 22 times more memorable than simple text.

Quip, a company that makes electric toothbrushes

Smalls, human-grade food for cats

Create Clips that Suck People Into Watching Them

Sometimes a successful ad is just a short clip without a deep meaning behind it. On Facebook, most videos will continuously loop. Use that effect to get people to suck into watching your clip.

Hubble, a contacts brand

Snackceez, a cup and a snack holder

Redbubble, an online marketplace

Latisse, a treatment to grow eyelashes

Hope we managed to give you a daily dose of inspiration. If you already have a million-dollar ad idea but don’t quite know how to bring it to life – check out Perfomante. The company specializes in creating memorable video advertisements for Facebook, Instagram and TikTok that will make your product stand out among other clips, and that’s a giant step towards success, right? 🙂