In 2020, our homes were turned into everything – restaurants, gyms, offices, and even video production studios. But making it work required a lot of effort.

Making high-quality videos has never been a simple task and it often requires a team of professionals. Moreover, today it has become even more challenging as our phones have good-quality cameras and there are numerous apps for video editing available online. So, content creators have to work both under psychological pressure and with limited resources.

But don’t worry – you can create converting video ads even if you are not a professional videographer. We’ll explore the most important criteria to consider and we’ll share some helpful tips and tricks to produce videos faster and without a huge budget. Let’s get started!

Focus Camera And Stabilize It

Nobody likes to watch shaky video content and it’s hardly possible to enjoy it. So, instead of fixing these things during the post-production, prevent them from happening.

You can get a gimbal to make your moving videos stable and pleasant-to-watch. The most popular ones include Zhiyun Smooth 4 and DJI Osmo Mobile 2. These models are perfect for mobile devices.

Get Your Lighting Right

Lighting is almost half of the success in video shooting. You need to place your product in such a way that it’s clearly seen.

It’s difficult to brighten dark or underexposed videos, thus make sure that you illuminate the object well during the shooting. For example, install a bright source of light directly behind the subject you’re filming.

Bonus: best tips for working with light from a professional photographer.

Background Matters

A clear and clean background makes the shooting process more efficient when you are filming both people and product layouts. You can buy a wooden or a paper background – it’s an easy way to have unique-style videos in your profile.

Hint: videos with bright or branded backgrounds can become your distinctive feature. Users will know it’s your product before they have even watched the first 5 seconds. 

Prepare Good-Quality Audio

If your video ad needs audio, make it sound professional and without any background noise. There are simple mics, called lavalier microphones or simply ‘a lavalier’, that are small but make your audio crispy clean.

You can buy Rode SmartLav+ or Shure MVL — these options don’t cost a fortune but are incredibly helpful when it comes to recording a voiceover.

Use Special Effects

To catch users’ attention, you need to make your video ads stand out. You can do this even with the standard effects available on your smartphone. Use a time-lapse or slow motion, add a moody filter or some animated details. Simple text can add some character to your footage.

You can try out cinemagraphs as well, but you do need some specific skills to create this kind of content.

Here is a link to the full video

Choose Video Editing Tools Wisely

Today, App Store and Google Play are full of applications that will make your video editing as simple as it can be. Some of the best apps include Adobe Premiere Rush, Splice, VivaVideo, Magisto, and FilmoraGo.

Here is a list of the best video editing software in 2021, according to PCMag.


We’re not saying that creating converting video advertisements at home doesn’t require any skills and resources. However, it’s certainly possible. And remember that the most essential asset to have in video ad production is not editing or filming skills. It’s creativity and ability to improve.


Still think it’s too much effort?

If you are not on first-name terms with video editing, you can always outsource the task to a professional team.

Perfomante is one of the companies that can help you with video ad production. All you need to do is send your existing materials in and the team will create a 15-second video for Facebook ads in just 24 hours. Very convenient, in case you don’t have time to edit ads by yourself.

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