Explainer videos can play an important role in your marketing strategy. According to Wyzowl, one of the world’s market-leading animated explainer video companies, 96% of people have watched an explainer video to learn more about a product or a service. When facing something new, 66% of the audience would prefer to get to know the product by watching a short clip.

An explainer video is, in most cases, a short-form video that is used for marketing or sales purposes. It highlights the company’s service, product, or specific business idea.

Moringamio, a company that sells supplements and teas, explains what the benefits of moringa are.

Types of Explainer Videos

There are different types of video content: interviews, behind the scenes, product reviews, live talks. Each clip will have a different purpose. However, if you need to introduce the audience to your company/explain a process/record a tutorial/promote your company’s culture, then an explainer video is the type of content you should go for.

Check out the examples below:

  • Introductions & Overviews
    For the people who don’t know about your company (product or service), an explainer video can become a great ‘entry point’. You can use them to introduce your concept in a fun and straightforward way. Take a look at this vibrant video that Lemons has created. The clip introduces BRD, a bitcoin wallet, to the users.
  • Processes
    If you want to explain a complicated process to your audience, then explainer videos are a great way to do that – it is proven that users are able to retain 95% of a video message compared to 10% that of a text. Here is a video created for Freshvale where the working principles of an autonomous intrusion-prevention complex are explained.
  • Tutorials
    A tutorial is, probably, the first thing that comes to mind when you hear the words ‘explainer video’. Why read a bulky manual if you can watch a short clip that provides specific information about the thing you’re interested in? Here is an easy-to-understand Playstation VR Setup tutorial.
  • The Promotion of Your Company’s Culture
    An explainer video can also become your mission statement. Why does your company exist? Tell us everything! Below is the story of DreamBox, a mobile storage unit.

Why Are Explainer Video Incredibly Effective?

In a nutshell, explainer videos are a perfect way to present information to us, humans. Here are 3 reasons why.

  1. Videos are easier to digest than text and language.
    The truth is that our brain prefers visual content. We find it more interesting and engaging. People are 27.4 more likely to click on a video ad than a static banner.  Moreover, human beings are able to process visuals much faster than the language (we need only a quarter of a second to process a visual cue).

  2. Videos create a more personal connection.
    Of course, not every video has the ability to evoke emotions. It has to be really good, in order to ‘talk’ to people on a psychological level. If you want the users to respond on an emotional level – include faces in your video.

  3. People like getting the information that they need in the shortest time possible.
    Time is our most valuable resource, and explainer videos help us save quite a few precious minutes (sometimes even hours). According to Animation Explainers, a company that focuses on the creation of explainer videos, a powerful clip should be between 1 and 2 minutes in length (if it’s longer, the views are going to drop by 20%).

What Are the Benefits of Explainer Videos?

  1. Explainer videos will save your resources.
    43% of marketers say video has reduced the number of support calls their company has received. Сonsumers are able to develop an understanding of the product on their own. That saves you time at the beginning of the sales cycle and positively affects the company’s margin.

  2. Explainer videos help you generate more income.
    The experts at Wyzowl found out that 84% of people have been convinced to buy a product or service by watching a brand’s video. Such content affects your other KPIs as well. For example, after launching a YouTube ad campaign that included an explainer video, the JotForm creators drove over 5.000 visitors to their landing page in one day and saw a 2.2% click-through-rate at $1.07 per click. Finally, 80% of video marketers state that video content has directly helped increase sales.
45% of businesses that use video marketing say that they have an explainer video on their main page.

Why isn’t everyone using videos as part of their marketing strategy?
A fifth of non-video marketers confess that they find this type of marketing too expensive. Another 17% simply don’t know where to start.
Fortunately, the creation of a cool video doesn’t necessarily require huge investments. Perfomante is a team of professionals that focuses on video ads. They offer fixed prices and work incredibly fast. The team can even generate some ad ideas for you – for the days when you feel like you lack inspiration.


  1. Explainer videos can be used in any business and are great for both old and new viewers.
    It doesn’t matter whether you build mobile apps or sell handmade jewelry. Almost any business can benefit from explainer videos. Whether you choose to create a tutorial or a video that explains what you stand for – the audience will fall in love with an honest and vibrant video sequence.
    By the way, the effort will be appreciated not only by a new viewer who clicked on your explainer video to find out more about your company. Explainer videos can be used to please the customers who have been with you for quite a while as well.

Last but not least, you can get creative 🙂 Explainer videos shouldn’t be boring and packed with too many facts and figures. Don’t know where to begin? Take a look at some of the best clips of all time. 

Whether you decide to create a powerful explainer video on your own or hire a company to do that, you now know that such clips can become an effective user acquisition tool and are definitely worth a try.

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