Video marketing is our future. And explainer videos are the Kings and Queens of video content. 96% of people have watched an explainer video to learn more about a product or a service! And 66% of the audience prefers to watch a short video to learn more about whatever it is the company is presenting (only 18% of people would rather read a text). 

An explainer video is, in most cases, a short-form video that is used for marketing or sales purposes. It highlights the company’s service, product, or a certain business idea.

Types of Explainer Videos

Explainer videos are not only for the businesses that create complex products the functions of which need to be explained to the public. The videos can be used for a wide range of purposes (and that’s one of the things that makes them so cool).
The types of explainer videos can include:

  • Introductions & Overviews
    For the people who don’t know about your company (product or service), an explainer video can become a great ‘entry point’. You can use them to introduce your concept in a simple and fun way. Take a look at this vibrant video that Lemons has created.
  • Processes
    If you want to explain a process to your audience, then explainer videos are certainly the best way to do that. For example, here is a video made for Freshvale where fingerprint technology is explained.
  • Tutorials
    A tutorial is, possibly, the first thing that comes to mind when you hear the words ‘explainer video’. Why read a bulky manual, if you can watch a step-by-step tutorial or a brief demonstration? Here is an easy-to-understand Playstation VR Setup tutorial.
  • The Promotion of Your Company’s Culture
    An explainer video can also become your mission statement. Why does your company exist? Tell us everything!
    Get inspired by this video.

Why Are Explainer Video Incredibly Effective?

In a nutshell, explainer videos are a perfect way to present information to us, humans. Simply because…

  1. Videos are easier to digest.
    The truth is that our brain prefers visual content. We find it more interesting and engaging. Such content is not only more attractive, but it is also more memorable. By the way, human beings are able to process visuals much faster than the language (we need only a quarter of a second to process a visual cue!).

  2. Videos create a more personal connection.
    Of course, not every video has the ability to evoke emotions. It has to be really good, in order to ‘talk’ to people on a psychological level. However, it is still much easier to create a more personal connection through video content rather than through text, for example. The digital world is relatively impersonal. Videos help us give the virtual space ‘a face’ and ‘a voice’. So, if you want the users to respond on an emotional level – include faces in your video.

  3. People like getting the information that they need in the shortest time possible.
    We live in a busy world. Time is our most valuable resource and explainer videos help us save quite a few precious minutes (sometimes even hours). A powerful explainer video should be between 1 and 2 minutes in length (if it’s longer, the chances are high that fewer people are going to watch it).

What Are the Benefits of Explainer Videos?

  1. Explainer videos will save your resources.
    43% of marketers say video has reduced the number of support calls their company has received. So, this part of your business might never require additional investments ever again 🙂

  2. Explainer videos help you generate more income.
    A video for Crazy Egg helped generate $21.000 of additional revenue per month. There was also a 64% increase in conversion rates. All this happened once the company decided to add an explainer video to their homepage (by the way, 45% of businesses that use video marketing say that they have an explainer video on their main page). Finally, 80% of video marketers state that video content has directly helped increase sales. The numbers speak for themselves, but then why on earth isn’t everyone using videos as part of their marketing strategy?

    Well, according to
    A fifth of non-video marketers find this type of marketing too expensive. Another 17% simply don’t know where to start”.

    But the truth is that the creation of a cool video doesn’t necessarily require huge investments. Perfomante, for example, is a team of professionals that focuses on video ads. They offer fixed prices and work incredibly fast. The team can even generate some ads ideas for you (for the days when you feel like you lack inspiration ;)).

  3. Explainer videos can be used in any business and are great for both old and new viewers.
    Do you create apps? Or, maybe, you sell handmade jewelry? One of the best things about explainer videos is that any type of business will benefit from such content. Whether you choose to create a tutorial or a video that explains what you stand for – the audience will fall in love with an honest and vibrant video sequence.
    By the way, the effort will be appreciated not only by a new viewer who clicked on your explainer video to find out more about your company. Explainer videos can be used to please the customers that have been with you for quite a while as well!

Last but not least, you can get creative 🙂 Explainer videos shouldn’t be boring and packed with too many facts and figures. Don’t know where to begin? Take a look at some of the best explainer videos of all time.

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