Today, it’s difficult to imagine any successful business without video content. It became a must in marketing sphere. Video is the most engaging way to present your information to the wide audience. In fact, we are living in the world where more video content is being watched now than ever before. 

Videos can raise your conversion rate by up to 80% and your email click-through rate by 200-300%. Impressive!

“What do I need to do if I’m not a filmmaker or a video editor?”. Hmmm, a reasonable question indeed. But don’t worry: new technologies made it possible to create eye-catching videos by yourself at home with the minimum of equipment needed and without spending weeks on it.

However, there might be another bottleneck: not everyone has a Photoshop (only 15 million subscribers for Adobe Creative Cloud worldwide), video editor or any other tool. Even if they have, they are not necessarily willing to learn how to use them. The majority of marketing specialist and business owners still feel uncomfortable using such tools on their own. And here our Perfomante team comes —we will create a video for Facebook ads in just 24 hours for you. We’re always ready to get you totally covered!

So, here is a list of great video editing tools that will be your friend if you’ve decided to create videos on your own. These tools work well not depending on what you plan to edit — testimonials, brand stories, commercials, or tutorials. Let’s have a look at each of them!

  1. Animoto

It’s a tool that will help to create your videos even if you don’t have any previous experience in video editing. 

It allows you to easily add photos and video clips right into the projects, adjust colors. There are pre-built templates that make all the editing process as simple as that. 

If you choose a Professional or Team plan, you will enjoy about 1 million stock photos and videos to make your content really bold.

animate tool to create video

It’s free for all the standard features. 

However, if you want to add 3,000+ licensed music tracks, eliminate Animoto branding from your videos, and add your logo watermark and brand colors, you will need to pay $33 per month for a Professional plan. 

There is also a Team plan that allows 3 users to have access to one account, resell to businesses and have video consultations with experts for $49 per month.

  1. Biteable

It’s an interesting tool for creating motion graphics videos. They will definitely make you stand out from the crowd.

There are hundreds of templates for any taste and any event — Christmas, wedding, or Mother’s Day. But don’t worry, you still can upload your own photos and clips. Just spice it up with bright effects and animation.

bitable tool to create video

Recently they’ve added professional stock footage so now you have even more possibilities to surprise your customers.

There is a free plan.

Also they offer three plans: Starter ($19 per month), Plus ($49 per month), and Unlimited ($99 per month). 

Starter plan allows you to export and download only 1 video per month and Plus — 3 videos. Also, at Starter you can’t have custom watermarks. 

  1. Wideo

The tool is for creating animated marketing videos for your business. There are templates that make video editing and creation easy and fast.

Wideo allows to create square, horizontal and vertical videos that can be exported to your Instagram video stories and posts. Also, you will enjoy graphics libraries with a wide range of high-quality images, object styles, and animations.

This service provides you with tools such as Text-to-voice Converter and Color Palette Generator to get a perfect color combination for all your content.

wideo tool to create video

There is a Free plan.

Them, the prices start from $19 per month and go up to $79 per month. 

  1. Loom

It’s not a video editing tool. However, it’s an interesting opportunity for you if you need to create tutorials. 

Loom allows you to record both you talking and your screen so you can explain what you’re doing on your laptop in a very easy-to-understand manner. Instead of long emails and unclear text, you just record your screen actions and people will get your ideas really fast.

This instrument is perfect for tutorials or webinars. So, if you need to explain to your customers some difficult things, Loom will make it easy.

loom tool to create video

There is a Basic free plan. 

Also, they have 3 paid plans: Pro ($5 per month), Business ($15 per month), and Enterprise ($45 per month). 

  1. Movavi Video Editor Clips 

Movavi Video Editor Clips is both iOS and Android mobile app for video editing. It lets you make videos of four formats – square, vertical for Instagram Stories, vertical, and widescreen.

There is also a desktop version of Movavi Editor. You can enjoy cool titles, top-notch transitions, funny stickers created by professional designers.

Movavi also allows you to craft videos from PPT presentations, convert any media file to any format, and edit panoramic videos with its additional tools.

 movavi tool to create video

There is a free trial for a mobile app, then it will cost you $3.49 per month. 

The price for the Movavi Video Editor desktop version starts from $39.95 for personal use or $79.95 for business use as a lifetime license. 

  1. Inshot

It’s a mobile movie maker and HD pro video editor. It allows you to create and edit videos for Instagram, TikTok, Facebook, or even Twitter directly on your smartphone. 

You can record your own voice and add it to your video or add featured free music or your own one. There are hundreds of special effects and stickers possible to create an eye-catching video.

inshot app tool to create video

You can do really a lot for free. But if you decide to upgrade, it will cost you $3.49 per month or $11.99 per year.

  1. VSDC

It’s a great tool for beginners in video editing. You can enjoy such features as text and audio overlays, an array of charts and diagrams as well as a slideshow maker.

Some people say the interface is not very user-friendly but VSDC does a great job for a free tool. Moreover, VSDC is available only for WIndows devices. 

They also offer additional tools like video and audio converters.

There is a paid version for $19.99.

  1. iMovie

As you can get it from the naming, this video edition tool is an iOS program. It is an easy way to edit videos for beginners.

There is a possibility to edit your projects from any of your Mac devices: you can start editing on iPhone and then finish on your Mac. A nice feature to make your work even more smooth and with no limits. 

iMovie supports 4K videos for creating stunning cinema-quality films. Moreover, green-screen effects will level up your home videos in no time.

A lot of features are free. However, there is a paid version that costs $4.99 per month.

  1. DaVinchi Resolve

It’s a unique tool that combines 8K editing, professional color correction, visual effects and audio post production. 

DaVinchi makes it possible for several teammates to work on the same project simultaneously.

The software is available for MacOS, Windows and Linux.  

davinci resolve tool to create video

There is a free version. 

Also, you can get a paid version of DaVinci Resolve Studio 16 for $299 that gives you more tools like DaVinci Neural Engine features, multi user collaboration, stereoscopic 3D tools, and dozens of ResolveFX and FairlightFX plugins. 

  1. Shutterstock Video Editor Toolkit

Yeah, we know Shutterstock is usually associated with stock photos and videos. But now they have their own Video Editor Toolkit. 

It offers a variety of animated icons, transitions, light leaks, and different video elements. This toolkit is compatible with other video editing tools like Premiere or Final Cut Pro.

shutterstock tool to create video

This toolkit is absolutely free. Just download and enjoy it!

Sure, this is not the exhaustive list of the tools you can use for creating videos for your marketing needs.

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