Today, it’s difficult to imagine any successful business without video content. It became a must in the marketing sphere. Video is proven to be the most engaging way to present information to a broad audience. In fact, we are living in a world where more video content is being watched than ever before.
Videos can raise your conversion rate by up to 80% and your email click-through rate by 200-300%.
Today, new technologies made it possible to create eye-catching videos at home with the minimum equipment needed and without spending weeks on it.
Here is a list of useful video editing tools that will become your friends if you decide to create videos on your own. These tools are universal because they let you edit testimonials, brand stories, commercials, tutorials and other types of videos.
Let’s have a closer look at the 10 tools that we have curated for you this week.
1. Animoto
An easy-to-use drag-and-drop video maker.
Animoto offers pre-built templates and animations. All you have to do is add photos and video clips right into the projects, adjust the colors, edit the parts together, and you’re done.
Price:
Free basic plan. The Professional plan costs $33 per month and includes licensed music tracks and the option to add your own logo watermark. The Team plan allows up to 3 users to have access to one account ($49 per month).
2. Biteable
Biteable is used by Disney, BBC, Google, and Amazon.
The platform offers 1.8 million templates, clips, and images, as well as professional stock footage. There is also an easy-to-use toolkit for creating animated videos.
Price:
Free. Starter allows you to download one video per month and will cost you $19 monthly. Plus is $49/month for 3 videos. As the name suggests, the Unlimited Plan offers limitless opportunities for $99/month.
3. Wideo
The platform specializes in a wide range of templates that will help you save time on video creation.
Wideo allows you to create square, horizontal, and vertical videos that can be, later on, exported to your Instagram stories and posts. The platform features such additional tools as the Text-to-Voice Converter and the Color Palette Generator.
Price:
Free. The paid plans start from $19/month and go up to $79.
4. Loom
The instrument is perfect for tutorials or webinars.
Loom allows you to record both your voice and your screen, so you can explain what you’re doing on your laptop in real time. The clip will be instantly ready to share and watch.
Price:
Free Starter plan. The Business plan is $8/month and it features a video drawing tool and several calls-to-action. The Enterprise plan includes advanced private content and salesforce integration (the price is negotiable).
5. Movavi Video Editor
Movavi Video Editor Clips is both iOS- and Android-friendly. There is also a desktop version.
The platform allows you to make 4 different video formats – square, vertical for Instagram Stories, vertical, and widescreen. You can also craft videos from PPT presentations, convert a media file to any format, record your screen, and edit panoramic videos.
Price:
Free trial for mobile. After the trail, the tool will cost you $3.49/month. The price for the desktop version starts from $39.95 for personal use and $79.95 for business use. It’s a lifetime license.
What are the main things that you need to pay attention to when creating a clip at home? We have prepared a few useful tips in our article about making converting videos from the comfort of your house.
6. Inshot
A mobile movie maker and an HD pro video editor that allows you to create and edit videos directly from your smartphone.
You can record your voice and add it to the video, as well as featured free music and the music that has already been downloaded to your phone. There are hundreds of special effects and stickers that easily sync with the video.
Price:
A lot of features are available for free. You can upgrade for $3.49/month or $11.99/year.
7. VSDC
A convenient tool for beginners that is available only for Windows devices.
The most popular tools include text and audio overlays and a slideshow maker. VSDC also offers additional tools like video and audio converters, an instrument to remove green background, 360 editings, and color correction.
Price:
Free. VSDC Pro is $19.99. It allows you to remove any background color, record real-time voiceovers, and sync video effects to the music beat.
8. iMovie
This video editing tool is an iOS program.
Work on the projects from any Mac device – you can start editing on an iPhone and then make the final touches on your Mac. The MacBook Pro version has a Touch Bar – a feature that makes the most useful commands automatically appear. By the way, iMovie supports 4K videos.
Price:
A lot of features are available for free. The paid version costs $4.99/month.
9. DaVinci Resolve
The software is available for macOS, Windows, and Linux.
This tool combines 8K editing, professional color correction, visual effects, and audio post-production. You can invite several teammates to work on the same project simultaneously.
Price:
There is a free version. The $299 version includes DaVinci Neural Engine features, multi-user collaboration, stereoscopic 3D tools, and dozens of ResolveFX and FairlightFX plugins.
10. Shutterstock Video Editor Toolkit
Shutterstock is usually associated with stock photos and videos. But now they have their own Video Editor Toolkit.
It offers a variety of animated icons, transitions, light leaks, and different video elements. The toolkit is compatible with other video editing tools (like Premiere or Final Cut Pro).
Price:
Free.
You don’t have to be a professional videographer to make converting clips and you don’t have to splurge on the services of video-making teams if you don’t want to. These 10 tools will help you create engaging content from the comfort of your own home. The great news is that a lot of cool features are available for free. So, make sure to explore and find the option that works best for you.
Still feel uncomfortable using such tools on your own? Perfomante has got you covered. Let us know your ideas for the video, use the assets you have and create performance video ads for your campaigns. Our team will create an awesome video, for example, for a Facebook ad campaign, in just 24 hours.
Don’t miss your chance to perform better with video ads!
